Inside:

I used the stereotypical colours of an R'n'B album cover so that my target audience can easily recognise its genre. The italic writing also fits in with the conventions for R'n'B. I used a pattern so it was not just plain otherwise it might look boring, also the pattern makes the cover look more glamerous. The writing and black background also ties in with the beginning of the video, where the title is shown.

 

This is my inital idea for my back cover. I included the track list so people can identify what songs are included for easier listening. The website is included to advertise the product further and to get more information on the artist. The barcode is included to make sure it can be sold and at the right price in shops. The picture again will be a glamerous full body shot. The colour scheme is in keeping with the front to make it flow. 

 

This is my first attempt of my front cover.I like the colour scheme as it stands out and fits with the coventions of our genre. I dislike the the snowflake style picture as it looks like a christmas cd only. This may discourage buyers from buying it out of the christmas season therefore i wish to change the background. The italic writing also fits with the conventions of an R'n'B digipak. The picture would be a full body shot. 

I like this album cover due to the writing, as it looks very neat. Also i like the fact that Ashanti stands out due to the light background. The shot used is a full body shot with a male gaze appeal, this is a stereotype of an R'n'B digipak front cover. I also like the fact that there is a consistant colour scheme throughout, even Ashanti dress fits in with it. This means the complete focus is on her as she stands out. I think therefore they are using Ashanti's attractiveness to sell the album to male consumers.

This album cover also uses the italic writing which portrays feminism. Taylor Swift also stands out due to the blurred background. By he hair being blown back by a wind machine gives her a more glamerous look, this will make the cover appeal more to the male gender. The album cover name 'Fearless' makes women seem more powerful as she is not scared of anything. It looks like a tattoo on her body which shows she is not scared of anything.

My design:
My design I wish to use confirms to the convetions of a r'n'b digipak.
To get some inital ideas I looked at Taylor Swift's album cover Fearless and Ashanti's album cover The declaration.
Although it does deny the conventions of an r'n'b cover as the artist will not be wearing seductive clothing.

My inital ideas:
I am going to have a colour scheme of black and gold as they are typical r'n'b colours. This will allow my audience to recognise that, when looking for a cd to purchase.
I will use italic writing as i believe it fits the sterotypes of my genre well
I believe I am going to use a 4 pannel digipak as after looking at other examples, I believe it looks neat and tidy.
I want to use a full body shot, but this depends on whether the girl that sings our song is comfortable with it.
Inside I wish to include background information on the artist and tickets for shows, as this will promote my artist.
On the back cover i wish to include a tracklist, maybe with another picture of the artist. This will also have to include a barcode as it will be sold in retail shops.

Knowledge on dimensions of a digipak?


Dimensions (based on standard 4pp digipak): finished size of 139.5mm x 6mmx 125.5mm

Digipaks:


Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s

The significance of audience feedback:

• It enables us to create a link between the audience and our production
• We know what is expected
• We can get an idea of what makes it popular 
• We now understand what attracts an audience
• We can get an feedback on whether or not anything would look better if it were to be changed