Question five Results

Question four Results

Question three Results

Question two Results:

Question One Results

I handed out the questionnaire to 30 people
 From my questionnaire the results were as follows:

• Most people liked the colour scheme the best
• The colour scheme also attracted most people to the album cover
• Most people when first seeing the digipak thought it would be from an R'n'B genre
• This was mainly due to either the colour scheme or the font
• A majority of the people would change the image
• The most popular reason why is that it makes you question whether or not this is an R'n'B digipak and may deterre listeners
• Most people liked the continuous colour scheme
• They also liked the use of different colours to promote competitions
• There was a split view as to whether my digipak develops or conforms to current conventions
• Most people would pick it up due to the way it is presented

Audience feedback on digipak:


Questionnaire:



1). What aspect do you like best? (Please tick)

 Colour scheme [ ]

 Picture/image [ ]

 Writing font [ ]



2). Which aspect attracts you most to the digipak? (Please tick)

 Colour scheme [ ]

 Picture/image [ ]

 Writing font [ ]



3). Do you recognise the digipak is for an R’n’B album? (Please tick)

 Yes [ ]

 No [ ]



4). If yes, which aspect tells you this? (Please tick)

 Colour scheme [ ]

 Picture/image [ ]

 Writing font [ ]



5). Which aspect would you change? (Please tick)

 Colour scheme [ ]

 Picture/image [ ]

 Writing font [ ]



6). Why? ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….



7). Do you like the continuous colour scheme? (Please tick)

 Yes [ ]

 No [ ]

8). Do you like the use of colour to help promote certain events/competitions? (Please tick)

 Yes [ ]

 No [ ]

9). Do you think my digipak (Please tick)

 Challenges [ ]

 Conforms to [ ]

 Develops [ ]

Current R’n’B conventions?

10). Does the design and look of the digipak make you want to pick it up/buy it?

 Yes [ ]

 No [ ]

When using the editing techniques again i created a much better and more organised albulm cover. I am happy with this cover as it looks professional.

Narrative of our video:

Our narrative is incut in our music video.

Our story is told through our song lyrics in a simple way, but our video is more complex. Therefore our music video tells the story in greater depth than the song lyrics themseleves.

Uploading: here we uploaded all the clips we had collected, we would watch the footage we had collected so we would know whether or not we needed to re-film any parts again.

Filming: we would film any parts which we needed to, we tried to get as much done as we possibly could, as some factors could effect the continuity of the film such as the weather.

Editing: We would edit the footage we had collected so that we knew if we needed to gather any more footage. We could not edit entirely as we wanted all our footage before we started editing.

Idea sharing: Here we used programmes such as Facebook to share our ideas, this program was good to use as we could all comment on the same idea as once. This program played a bit part in our planning of our film, ideas were introduced and adapted here.

when reviewing the changes i made to the digipak i discovered that i like the changes i made to the background with adding lighting effects and making it sharper to give a more professional outcome. Although on the other hand i am not keen on the multiple pictures as i believe there is too much going on in one cover.

This is our shooting schedule:

When making our schedule we had to take many things into account:

* Other lessons
* When our actors were avaliable to film
* Allowing time for people to attend jobs after school and weekends
* How much we were able to film before we had to upload
* After uploading watching it through incase we needed to film parts agian

After making my magazine advert i began to research into using more editing techniques to develop my digipak here is my first attempt.
I created this using a program called Picasa.

Textual analysis:

• Is the skill of deconstructing media texts: that is, a detailed examination of the way in which a text has been constructed to convey. Such study reveals both intended-and sometime unitended-meanings in films, television programmes, advertising, newspapers and so on.

I like the second draft of the magazine advert that I have created as the colour scheme works better than the one I created before, as the main points stand out better.
I used some ideas from the previous magazine advert as I believed some parts worked well and therefore I interpreted these ideas into this draft aswel.

We used this image as it both challenges and conforms to the conventions of an R'n'B magazine advert photograph. It challenges the conventions as the girl (Priscilla) is wearing clothing appropriate for a younger audience which a majority of R'n'B adverts do not. It also conforms on the other hand as Priscilla is include in a full body shot which could be interpreted as seductive to a male audience.
The use of the image at an angle gives the advert some direction and gives the impression that it is 3D, this helps the audience to recognise and notice the advert better.

I liked the magazine advert that I have made below as the background is in keeping with the digipak that I have made, making the album and digipak recognisable to our target audience. Although I believe that the loud and vibrant background takes some focus off the details making the information not stand out which means people may remember the background, but forget what the advertisement is actually for.
The writing conforms to the conventions of the R'n'B genre as it includes italic writing. Therefore people will be able to recognise the genre easily.
The Hmv sign is used so that our audience are made aware where they are able to purchase the album, this will increase our sales and Hmv like the advertisement too.
The use of quotes from newspapers that people trust allows the audience to believe that this album is spectacular. The use of ratings allows the audience to see just how good the album will be when they purchase it.
I included the website address on this advert so it allows the audience to read deeper into the artist if they wish to do so.

Madonna- Die another day:


There is representation of gender included in this video. This is shown through the patriarchal dominance of men near the beginning of the video where they are trying to electrocute Madonna, the change in status is made apparent when Madonna escapes and she is then in control.

There is evidence of binary oppositions due to there being two images of Madonna one fencing in white, whilst the other is dressed in black, this shows that Madonna is fighting between her good vs. evil sides. A theorist that supports these binary oppositions is Strouss.

Another theorist’s idea is also made apparent in this video. These are the ideas of Saussure and the signifier and signified theory. Here the signifier is the music whilst the signified is presented by meaning.

The image of women fighting is not very stereotypical and is therefore a countertype of archiaichal women in the James Bond films.

Although flesh can be seen in this video, the video tries hard not to present Madonna in a sexual way, instead the video is more about the storyline, rather than Madonna herself.

Class is represented also in this film due to the higher class activity Madonna is taking part in, which is fencing.

Digital technology used:


• We used the Internet for a lot of our research; this enabled us to watch videos that were already made for our genre. This gave us an idea of conventions of an R’n’B music video. We were also able to gain definitions which we may have not found out about without our intensive research.

• By training at the communicative learning centre also known as the CLC building, we were able to gain a range of knowledge on the use of technology and how to use and work them properly to obtain the best results. This helped us to achieve the quality of the video.

• When trying to overcome the problem of how to rejoin clips in Imovie we found the Internet a great help, although we could not find an answer and had to use other techniques to overcome this problem, we were able to hear about other peoples problems of the same thing, this gave us an idea on how to use this problem to our advantage.

• By the use of modern mobile phone technology, we were able to organise meetings better, another program we used for this is Facebook as this modern technology allowed us to all contribute and share ideas on the one conversation.

• Websites such as you tube were a big help to us as we were able to gather music videos to compare and analyse.