We wanted our album cover to be recognisable so that our target audience could easily recognise the album and by the colour scheme being continuous through the album cover and the magazine advert the audience can easily spot it in various shops in which it is sold.

There is a synergy between our digipak and our music video as the glamorous outlook in the video is again repeated on the digipak. The digipak and my magazine advert also has a extreme sense of synergy as the colour scheme, font and pictures used are the same on both.

This is the background that I am going use as then my target audience will be able to recognise the background of this with the background of my album cover this will therefore hopefully increase my sales as they will be able to make the link between the two and be able to spot my album easily.

What are usually included in magazine advertisements:

• Name of artist
• Name of album
• Relesase date
• Extras(bonus tracks)
• Reviews and endorsements
• Record label
• Picture
• Tour dates
• Outlets in which avaliable
• Website
• Myspace links
• Slogan
• Limited addition
• Out Now
• Debut Album
• Star ratings

Analysis of Jamie.T's album kings and queens magazine article.

Analysis of Charlotte Gainsbourg album IRM magazine article.

Ancillary Task two:

• To design a magazine advertisement for your digipak

Firstly I am going to look at other album covers already produced and analyse them in detail so I can get a better understanding of what I should include and what is effective today with my audience.

To make our music video to the best we can we had to edit little bits out to make all the details exact. By editing little bits at a time this made it easier for us to get the music and video to link. The editing took a long time but was worth it as we achieved the effect we wanted.

This shot is of where the colour changes from black and white to colour to show and emphasise the changes in mood between the girl. 

We used shot reverse shot so that we could emphasise the presence of the other boy at costa coffee, this boy goes unnoticed to the arguing couple. This also shows the different angles of the argument making it seem more realistic to our audience.

To help the audience to understand the storyline, we used the stereotypical convention of a mobile phone, therefore this part of the video adhere's to the conventions of an R'n'B video. We used an over the shoulder shot to get the right angle of the mobile phone to enable the audience to read it clearly, here we also slowed down the timing so that the audience has time to read the text message.

After much time spent looking on the internet and using imovie help, we were unable to join the clips. We wanted to join the clips as there were slight jumps in the movement and action of the video. Instead we had to come up with a different solution. We tried many different effects such as the 'film strip effect' but it did not fit in with the conventions of a typical R'n'B video. Therefore we decided to add the 'photo album effect' This makes the jumping look more natural and it also allows the audience to follow he storyline chronologically through the album as it goes from one clip to the next through the images.

Here is a clip taken from our music videos. We imported clips of photos of the girl to show her and her life as the pictures allow the audience to build a character for themselves. We changed our video to black and white from colour as it shows the past of the girls story. The video will then change to colour so that it shows her mood change when she meets the other boy. The pictures also break up the 'getting ready' part at the beginning this will therefore make sure the video does not become boring.

This image shows that we have uploaded our song to our music video. It also shows some of the techniques such as transitions that we have used so far. 

Here shows the clips that we filmed of the photo frame of the girls pictures. From here we took out certain parts which looked he best and fitted in well with the timing of our song. We had to edit them so that they fitted to the beat of the song.

We added a title to our music video, this will make our song and video recognisable to our target audience. We used italic writing as it fits in with the conventions and stereotype of the R'n'B genre. This will also allow others who have not yet seen or heard the song to recognise that it is an R'n'B video and therefore will continue to listen if they have not yet heard it and like the R'n'B genre.

Final Digipak:

I continued the colour scheme of my album cover throughout so it flowed nicely and made it look professional. I added colour for the tour dates and winning tickets as this would appeal to the audience and they could find out quickly.
I used italic writing as this is a steretypical typography of the R'n'B genre. I continued the same typography throughout.
I used gold and black as they are also stereotypical colours of my genre but also because the gold gives the album a grand feel to it.
I chose those particular images as it adheres to the convetnions of the R'n'B genre and therefore my audience will recognise the genre easily.
I will use a gloss finish as I believe it adds to the grand feel and also because many of my questionaires brought back the result to use a gloss finish.
To come up with my final digipak ideas I took into account my questionnaire results and also I research other album covers that have already been produced and which ones i believed were successful.