Narrative of our video:

Our narrative is incut in our music video.

Our story is told through our song lyrics in a simple way, but our video is more complex. Therefore our music video tells the story in greater depth than the song lyrics themseleves.

Uploading: here we uploaded all the clips we had collected, we would watch the footage we had collected so we would know whether or not we needed to re-film any parts again.

Filming: we would film any parts which we needed to, we tried to get as much done as we possibly could, as some factors could effect the continuity of the film such as the weather.

Editing: We would edit the footage we had collected so that we knew if we needed to gather any more footage. We could not edit entirely as we wanted all our footage before we started editing.

Idea sharing: Here we used programmes such as Facebook to share our ideas, this program was good to use as we could all comment on the same idea as once. This program played a bit part in our planning of our film, ideas were introduced and adapted here.

This is our shooting schedule:

When making our schedule we had to take many things into account:

* Other lessons
* When our actors were avaliable to film
* Allowing time for people to attend jobs after school and weekends
* How much we were able to film before we had to upload
* After uploading watching it through incase we needed to film parts agian

Textual analysis:

• Is the skill of deconstructing media texts: that is, a detailed examination of the way in which a text has been constructed to convey. Such study reveals both intended-and sometime unitended-meanings in films, television programmes, advertising, newspapers and so on.

Madonna- Die another day:


There is representation of gender included in this video. This is shown through the patriarchal dominance of men near the beginning of the video where they are trying to electrocute Madonna, the change in status is made apparent when Madonna escapes and she is then in control.

There is evidence of binary oppositions due to there being two images of Madonna one fencing in white, whilst the other is dressed in black, this shows that Madonna is fighting between her good vs. evil sides. A theorist that supports these binary oppositions is Strouss.

Another theorist’s idea is also made apparent in this video. These are the ideas of Saussure and the signifier and signified theory. Here the signifier is the music whilst the signified is presented by meaning.

The image of women fighting is not very stereotypical and is therefore a countertype of archiaichal women in the James Bond films.

Although flesh can be seen in this video, the video tries hard not to present Madonna in a sexual way, instead the video is more about the storyline, rather than Madonna herself.

Class is represented also in this film due to the higher class activity Madonna is taking part in, which is fencing.

What are usually included in magazine advertisements:

• Name of artist
• Name of album
• Relesase date
• Extras(bonus tracks)
• Reviews and endorsements
• Record label
• Picture
• Tour dates
• Outlets in which avaliable
• Website
• Myspace links
• Slogan
• Limited addition
• Out Now
• Debut Album
• Star ratings

Analysis of Jamie.T's album kings and queens magazine article.

Analysis of Charlotte Gainsbourg album IRM magazine article.

Ancillary Task two:

• To design a magazine advertisement for your digipak

Firstly I am going to look at other album covers already produced and analyse them in detail so I can get a better understanding of what I should include and what is effective today with my audience.

I like this album cover due to the writing, as it looks very neat. Also i like the fact that Ashanti stands out due to the light background. The shot used is a full body shot with a male gaze appeal, this is a stereotype of an R'n'B digipak front cover. I also like the fact that there is a consistant colour scheme throughout, even Ashanti dress fits in with it. This means the complete focus is on her as she stands out. I think therefore they are using Ashanti's attractiveness to sell the album to male consumers.

This album cover also uses the italic writing which portrays feminism. Taylor Swift also stands out due to the blurred background. By he hair being blown back by a wind machine gives her a more glamerous look, this will make the cover appeal more to the male gender. The album cover name 'Fearless' makes women seem more powerful as she is not scared of anything. It looks like a tattoo on her body which shows she is not scared of anything.

My design:
My design I wish to use confirms to the convetions of a r'n'b digipak.
To get some inital ideas I looked at Taylor Swift's album cover Fearless and Ashanti's album cover The declaration.
Although it does deny the conventions of an r'n'b cover as the artist will not be wearing seductive clothing.

My inital ideas:
I am going to have a colour scheme of black and gold as they are typical r'n'b colours. This will allow my audience to recognise that, when looking for a cd to purchase.
I will use italic writing as i believe it fits the sterotypes of my genre well
I believe I am going to use a 4 pannel digipak as after looking at other examples, I believe it looks neat and tidy.
I want to use a full body shot, but this depends on whether the girl that sings our song is comfortable with it.
Inside I wish to include background information on the artist and tickets for shows, as this will promote my artist.
On the back cover i wish to include a tracklist, maybe with another picture of the artist. This will also have to include a barcode as it will be sold in retail shops.

Knowledge on dimensions of a digipak?


Dimensions (based on standard 4pp digipak): finished size of 139.5mm x 6mmx 125.5mm

Digipaks:


Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s

The significance of audience feedback:

• It enables us to create a link between the audience and our production
• We know what is expected
• We can get an idea of what makes it popular 
• We now understand what attracts an audience
• We can get an feedback on whether or not anything would look better if it were to be changed 

Question 10:

Which type of finish do you prefer?...

Question 9:

Which do you like to have on/in your digipak? (pick as many as required)

Question 8:
Do you prefer to have a seperate booklet with information sliped inside the case?

Question 7:
Which type of writing do you prefer? ...