Madonna- Die another day:


There is representation of gender included in this video. This is shown through the patriarchal dominance of men near the beginning of the video where they are trying to electrocute Madonna, the change in status is made apparent when Madonna escapes and she is then in control.

There is evidence of binary oppositions due to there being two images of Madonna one fencing in white, whilst the other is dressed in black, this shows that Madonna is fighting between her good vs. evil sides. A theorist that supports these binary oppositions is Strouss.

Another theorist’s idea is also made apparent in this video. These are the ideas of Saussure and the signifier and signified theory. Here the signifier is the music whilst the signified is presented by meaning.

The image of women fighting is not very stereotypical and is therefore a countertype of archiaichal women in the James Bond films.

Although flesh can be seen in this video, the video tries hard not to present Madonna in a sexual way, instead the video is more about the storyline, rather than Madonna herself.

Class is represented also in this film due to the higher class activity Madonna is taking part in, which is fencing.