How effective is the combination of your main product and ancillary tasks?

Final Digipak:

Final Magazine Advert:

I created synergy between all the tasks so they were easily identifiable. The italic writing is commonly used amongst R'n'B products and therefore will be recognised by current R'n'B listeners. We used this in all three of our tasks to make each product recognisable to the R'n'B audience. Especially at the start of our music video it is important so if watching it on television people do not just quickly turn it over. Also by stating the name of the song at the start of the video it will allow potential audiences and customers to know the name of our song in case they wish to purchase it.

 Also the continuous colour scheme of black and gold creates a relationship amongst the ancillary tasks. The use of lots of pictures of the artist allows her to be recognisable and allows the audience to feel as if they know her as a person and not just as a singer, therefore they are able to relate to the story and her when they hear one of her songs.

The ancillary tasks are used to try and sell my music video and her album, therefore there had to be a distinctive link between all three. The colour scheme allows the traditional, stereotypical values of R'n'B products to be shown allowing audiences to establish its genre.

The reasons i chose the pictures i did and the way in which they are shot is due to they are shots that we have used in our music video and therefore create a synergy between all three, the reasons for these shots is to allow the audience of our music video to understand the narrative.

When looking at my album cover, you get the feeling that the video will be neatly done due to the glamorous patterns used. Therefore we can build a good impression on the audience before they have seen the video.

I used a mixture of both black and white and colour pictures as there is both used in our video and therefore when watching the video or looking at the album cover or magazine advert the audience will be able to create the link or synergy themselves feeling more involved with the overall album.