After doing more research into the R'n'B genre, especially concentrating on the record labels for this particular genre. I discovered that 'Island Def Jam' has been the record labels for many R'n'B songs, an example of this is Neyo.

Research into Island Def Jam:

The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Disturbing Tha Peace and Slip N Slide. The roster boasts an array of talented artists including Mariah Carey, Kanye West, Fall Out Boy, The Killers, The-Dream, Fabolous, Melissa Etheridge, LL Cool J, NAS, Chrisette Michele, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Jeremih, Sum 41, Rick Ross, Young Jeezy and Ne-Yo.

Ne-yo:

Ne-yo is shown kissing a girl at the beginning of the video, the girl is dressed just in her underwear which continues the stereotype of they way women are portrayed in R'n'B. Close ups are used in this scene to show their facial expressions.

By Ne-yo being dressed in a suit makes him look very smart and also quite wealthy. This is a stereotype of R'n'B as most videos portray 'The America Dream' By Ne-yo being dressed all in black makes him look mysterious. A full body shot is used to emphasise his outfit and the connotations that can be made from it.

The use of expensive cars also makes 'The American Dream' more apparent and therefore makes the audience believe that he has a good life, although the videos do not show the audience how he got this social status. This can also be linked to the colours he is wearing, showing the darker side to his status. Close-ups are also used to emphasise the cars. Slow motions are also used here to show off the cars and make them look more precious. 

The close-up of the cars is interrupted by a girl walking across the front, the camera shows a male gaze of her body as it does not zoom out giving the audience an impression that she is 'sexy'.

When walking into the club the girl Ne-yo is with, turns back to look at Ne-yo, this shows that she is more dependent on Ne-yo than he is on her. This represents women as the weaker character in the relationship. This is therefore another negative portrayal of women, which is a common connotation in the R'n'B genre.

After this there is also another male gaze camera angle used on the girl as she walks into the club. Ne-yo has his hand on her bare back. This is used to show everyone else that this girl belongs to Ne-yo like one of his 'possessions' 

 

When sitting down in the club Ne-yo's girlfriend sits very close to him and is 'all over him' This also shows women in a negative light. As if they are depent on their boyfriends or husbands, and do not think for themselves, instead follow.

This part of the video portrays the girl to be 'all over' Ne-yo and therefore also gives women a negative portrayal. The camera angle is used to show this off to its full potential. Also the camera is facing the girl as the audience can then see she is pretty and it can show her off in a positive light.

This image shows Ne-yo to be in control of them both, as he has his hand on her leg. This shows women to be weak and continues the expression of 'men wear the trousers' implying that women do as the man says regedrdless.

The girl is dancing but looking back in the direction of Ne-yo as if she needs his approval. The camera takes a point of view shot of Ne-yo. This shot makes the audience feel involved and almost allows them to watch her dancing seductively.

This shows that another girl comes over to Ne-yo although he has his girlfriend in the club. Ne-yo does not push her away instead he kind of encourages it. This shows Ne-yo to be a bit of a 'player' This although is 'cool' to be for a man. It also shows the women touching his shoulder showing that she is more interested than he is. Again a negative represntation of women is being portrayed.

This shows Ne-yo in the toilets with another girl. This portrays women badly as this type of activity is seen as bad for a women to do, yet 'cool' for a man to do. The lighting used is dark as it is a secret and also due to the fact that what they are doing is not nice as Ne-yo has another girlfriend in the club, the lighting emphasises that what they are doing is wrong.

This shows the girl wearing just her underwear which is a common connotation of a R'n'B video. This is used to make the girls look seductive. Again we get Ne-yos point of view shot as an audience. This helps the audience not to feel they have to look away or get embarassed as the girl is inviting them in as well.

This shows Ne-yo to live in a really nice and expensive house. This is also a common stereotype of R'n'B music videos and therefore again shows the 'American Dream'.