I researched into the R'n'B genre and looked at R'n'B videos. This gave me an idea of what was already on the market and what the current R'n'B' audiences expect to see from their chosen genre videos.


An example of one of the videos i looked at was Sean Kingston Fire Burning:




 Sean Kingston - Fire Burning




Characteristics I found were:

• Expensive cars and bikes
• Attractive girls
• All girls attention on Sean Kingston, he is acting like its nothing.
• He's looking down at the camera, showing that he is powerful (Low angle shots)
• Body shots of the girls, making them look sexy
• Girls dancing seductively
• Women do not look at the camera, this helps the audience to feel comfortable watching them dance seductively.
• Boys standing around watching the girls dance
• Girls dancing around Sean two girls to the one guy
• Video mainly filled with girls