Challenging conventions:
This goes against the conventions of a typical R'n'B video as normally the dancing would be done in next to nothing clothing, whereas these girls are appropiately dressed.
This also does not follow the normal conventions of an R'n'B video as is does not use expensive settings. Instead it uses basic props and scenery.
The screen shot also shows the basic use of props as it is not a real television instead it is a computerised image used to represent a televison.
The bedroom scene which usually consists of a boy and 1 or more girls is seductive underwear is replaced by three girls having fun and dancing together, therefore this also challenges the stereotypical conventions.
This shows that the same camera angles are used for both male and female participants and therefore the gender does not show a hierarchy which is usually enforced by camera angles.
It is also unusual for boys and girls to be dancing the same moves as normally the women would be dancing seductively and the men not dancing too much and staring at the girls bodies. This can also be shown through the camera angle called the 'male gaze'







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