Negative Portrayal of women:

Women are stereotypically dressed and act seductively in R'n'B videos. Our video does not contain this stereotype, as we believe it is a negative portrayal of women and that should not be the reason behind our music video selling.

When deciding not to use this portrayal, we watched many music videos which include this stereotype to get a full understanding below is some examples that we looked at:

Christina Aguilera:


Christina Aguilera- Dirty 

This picture show Christina in a seductive outfit surrounded by half naked men this challenges the current conventions as it is normally the other way around. This portrays women in a negative way  as it brings her sexuality to the forfront and depicted various sexual fetishes such as mud-wrestling. This video was the one which got rid of Christinas "girl next door" image that she had recieved from her previous videos.

 This picture also brings to our attention the styles of dancing used in this video, which also doesn't portray women is such a positive way. Due to things such as this in the video, the video recived mixed reviews.